When it comes to buying or servicing a car in Brookings, South Dakota, one name stands out. Einspahr Auto Plaza has been serving the community with excellence since 1969. With over five decades of automotive experience, this dealership has become a go-to spot for new and used vehicles, auto repairs, financing, and quality customer care.
Whether you are a first-time car buyer, a long-time customer, or just looking for reliable service, Einspahr Auto Plaza offers a smooth and professional experience every step of the way.
A Family-Owned Legacy of Trust
Einspahr Auto Plaza is not just another dealership. It is a locally owned, family-operated business that has earned its reputation for honesty and reliability. Their team values relationships and works hard to ensure every customer feels welcome and informed.
You will find a friendly staff ready to help, whether you are exploring the latest models or getting a routine oil change. This kind of personalized attention sets Einspahr apart from big-chain dealers.
Quick Guide About Einspahr Auto Plaza
Name | Einspahr Auto Plaza |
Google Rating: | 4.5 ⭐️⭐️⭐️⭐️⭐️ (350 reviews) |
Type: | Ford Dealer |
Services: | In-store shopping ✔, Delivery ✔ |
Address: | 2020 8th St S, Brookings, SD 57006 |
Phone: | (605) 692-6106 |
Website: | For more info, visit the official website here. |
Location Code: | 76WH+G9 Brookings, South Dakota |
Einspahr Auto Plaza sales hours:
Day | Hours |
Monday | 8:00 AM – 5:30 PM |
Tuesday | 8:00 AM – 5:30 PM |
Wednesday | 8:00 AM – 5:30 PM |
Thursday | 8:00 AM – 5:30 PM |
Friday | 8:00 AM – 5:30 PM |
Saturday | 8:00 AM – 4:00 PM |
Sunday | Closed |
Location on Map:
New Vehicles for Every Lifestyle
Looking for a brand-new vehicle? Einspahr Auto Plaza offers a wide selection from top brands like Ford, Chrysler, Dodge, Jeep, and Ram. From rugged trucks to family-friendly SUVs and fuel-efficient sedans, there is something for everyone.
In 2025, car buyers are looking for more than just looks. Einspahr offers vehicles with advanced safety features, hybrid technology, and infotainment systems designed for today’s connected lifestyles. Customers can browse their inventory online and even schedule test drives in just a few clicks.
At Einspahr Auto Plaza, the selection is impressive, with over 120 vehicles available spanning model years from 2020 to 2025. Whether you prefer to browse in a grid or list view, their online inventory makes it simple to find your next ride.
Here are some standout options currently available:
- 2021 Ford F-150 LARIAT
Price: $44,350 (Einspahr Price)
Mileage: 39,246 miles
Features include Bluetooth®, 4WD/AWD, Android Auto, and Apple CarPlay. This rugged truck is perfect for those needing power and tech combined.
Available at Einspahr Auto Plaza – CDJR. - 2023 Jeep Wrangler Sport S
Price: $42,330 (After $7,500 in savings)
MSRP: $49,830
Features: Bluetooth®, 4WD/AWD, Android Auto, Apple CarPlay. A classic choice for adventure lovers who crave off-road capabilities and modern conveniences.
Available at Einspahr Auto Plaza – CDJR. - 2023 Dodge Charger GT
Price: $33,275 (Save $10,000)
Mileage: 13,200 miles
Features: Bluetooth®, Heated Steering Wheel, Remote Start, Android Auto. A sporty sedan with performance and comfort designed to turn heads.
Comes with a CARFAX report for full transparency.
Available at Einspahr Auto Plaza – CDJR. - 2024 Ford Mustang GT Premium Fastback
Final Price: $48,050 (Includes $5,500 in savings)
MSRP: $53,550
Features include Bluetooth®, Keyless Entry & Ignition, and Wi-Fi Hotspot. This iconic muscle car offers thrilling performance and advanced connectivity.
Additional Ford offers are available. - 2024 Ford Bronco Black Diamond
Final Price: $46,932 (Includes $7,433 in savings)
MSRP: $54,365
Features: Bluetooth®, Remote Start, 4WD/AWD, Android Auto. Ideal for those who want rugged off-road ability with modern comforts.
Other notable vehicles include the 2023 Lincoln Navigator Reserve, a luxury SUV packed with safety and comfort features; the 2024 RAM 1500 Classic Warlock, perfect for work and play with advanced technology; and the 2024 Dodge Hornet GT Plus, a nimble and stylish SUV loaded with driver-assist tech.
Diverse Vehicle Types to Fit Every Need
Einspahr Auto Plaza’s selection covers every style and purpose:
- Cargo Vans:
The all-electric 2025 E-Transit Cargo Van starts at $53,095 with an estimated 159 miles of range. There are also traditional models like the 2025 Transit Cargo Van starting at $50,895.
- Coupes:
The 2025 Ford Mustang begins at $33,915 with an estimated 21 city / 32 highway MPG.
- Minivans:
The 2025 Transit Passenger Wagon offers family-friendly space starting at $58,495.
- SUVs:
Choose from rugged models like the 2025 Ford Bronco ($40,990) and the fuel-efficient 2025 Ford Escape ($31,010).
- Specialty Vehicles:
Including the 2025 E-Series Cutaway and Stripped Chassis for commercial use.
- Trucks:
From the 2025 Ford F-150 Extended Cab starting at $43,955 to the powerful Super Duty F-350 SRW beginning at $51,230, there are options for work, towing, or daily driving.

Quality Used and Certified Pre-Owned Vehicles
If you are searching for a great deal, check out their impressive selection of used and certified pre-owned (CPO) vehicles. Each CPO car is carefully inspected and reconditioned. These vehicles come with warranty coverage, detailed history reports, and excellent value.
Whether you need a reliable second car or a budget-friendly option for a student, Einspahr offers many makes and models to choose from. Every used car is clearly priced and comes with the peace of mind you deserve.
Financing Made Easy
Auto financing does not need to be stressful. At Einspahr Auto Plaza, the in-house finance team works with all credit levels to find the right loan or lease. Customers can apply for financing directly through the website.
You can also use their trade-in calculator to estimate your current vehicle’s value. This helps you plan your budget better. Plus, special promotions and seasonal offers make it even easier to drive away in the car you love.
Expert Auto Service and Repair
Einspahr Auto Plaza has a state-of-the-art service center staffed with ASE-certified technicians. From oil changes to brake repair and engine diagnostics, they handle it all. The team uses genuine OEM parts to ensure long-lasting performance.
In 2025, car servicing has gone tech-forward. Einspahr’s shop is fully equipped to work on modern vehicles, including hybrids and electric cars. Their ASE-certified technicians are continuously trained and equipped to handle today’s advanced models. Booking a service appointment is fast and easy with their online scheduler.
Genuine Parts and Accessories
Need a replacement part or want to customize your ride? Einspahr offers a full Parts Center with OEM parts for brands like Ford, Jeep, Ram, and more. You can order parts online or speak with an expert in-store.
From off-road Jeep gear to Ford performance kits and interior upgrades, they help drivers make their vehicles truly their own.
Top 5 Recommended Vehicles at Einspahr
Here are five standout choices customers love:
- Ford F-150 – Powerful, durable, and tech-packed. Great for work and play.
- Jeep Grand Cherokee – A perfect balance of comfort and off-road capability.
- Ram 1500 – Smooth ride, tough performance, and a sleek interior.
- Dodge Durango – Ideal for families who need space and sporty looks.
- Chrysler Pacifica – A smart minivan with hybrid options and modern design.
Each of these models is a top pick for reliability, value, and features.
5 Reasons to Buy Your Next Car at Einspahr Auto Plaza
Buying a car is a big step, and choosing the right dealership makes all the difference. Here are five powerful reasons why Einspahr Auto Plaza should be your go-to spot for your next vehicle purchase:
- Local, Family-Owned Business You Can Trust
At Einspahr Auto Plaza, you are not just a customer—you are part of the family. Being locally owned and operated means they truly understand the community and care about building long-lasting relationships. You get honest advice, personalized service, and a friendly atmosphere that big chains simply cannot match.
- Wide and Diverse Selection of Vehicles
Whether you want a brand-new model with the latest technology or a certified pre-owned vehicle that gives you peace of mind, Einspahr Auto Plaza has it all. Their extensive inventory covers everything from tough trucks and spacious SUVs to fuel-efficient sedans. Whatever your needs or budget, they have a car ready for you.
- Stress-Free Financing Solutions
Financing your car should never be overwhelming. At Einspahr, the expert finance team works with all credit types to find the perfect loan or lease options for you. They help simplify the process so you can focus on picking the perfect vehicle without worrying about complex paperwork or confusing terms.
- Top-Rated Service and Repairs
Buying a car is just the beginning. Einspahr Auto Plaza backs you with ASE-certified technicians who provide quality maintenance and repairs. From quick oil changes to advanced diagnostics, their service department keeps your vehicle running smoothly long after you drive off the lot.
- Convenience All Under One Roof
From choosing your vehicle to financing, servicing, and even ordering parts, everything is handled in one place. This all-in-one convenience saves you time and effort, making the car buying and ownership experience seamless and enjoyable.
Top 7 Services Offered by Einspahr Auto Plaza
Einspahr Auto Plaza is much more than a car dealership. They offer a full range of services to support your entire automotive journey. Here are the seven key services that keep customers coming back year after year:
- New Vehicle Sales
Discover the newest models from trusted brands like Ford, Jeep, Ram, Chrysler, and Dodge. Friendly sales professionals guide you through options, features, and financing to find your ideal car.
- Used and Certified Pre-Owned Vehicle Sales
Get a great deal on a thoroughly inspected, reliable used car with a manufacturer-backed warranty. Certified pre-owned vehicles offer nearly-new quality without the new-car price tag.
- Flexible Vehicle Financing
Einspahr’s finance experts offer a streamlined application process that can be completed online or in person. Whether you have perfect credit or need special assistance, they create financing plans tailored just for you.
- Comprehensive Auto Repair and Maintenance
From routine tune-ups and brake repairs to complex engine work, their state-of-the-art service center handles it all. ASE-certified technicians use genuine OEM parts to maintain your vehicle’s peak performance.
- Genuine OEM Parts and Accessories
Customize your ride or get quality replacements with authentic parts from your vehicle’s manufacturer. Einspahr offers everything from performance upgrades to interior accessories to keep your car unique and reliable.
- Trade-In Evaluations
Looking to upgrade? Use their trade-in calculator to get an instant estimate on your current vehicle’s value. This helps you budget and makes the purchasing process faster.
- Online Inventory and Appointment Scheduling
Shop the latest vehicles from the comfort of your home. Schedule test drives, service appointments, and even financing consultations with just a few clicks on their user-friendly website.
10 Tips for First-Time Buyers at Einspahr Auto Plaza
Buying your first car can feel exciting and overwhelming. Here are ten valuable tips to help you navigate the process smoothly and confidently at Einspahr Auto Plaza:
- Set a Clear and Realistic Budget
Before you start shopping, figure out what you can comfortably afford. Don’t forget to include taxes, insurance, and maintenance costs.
- Think About Your Daily Needs
Consider how you will use your car. Do you need a family SUV, a fuel-efficient commuter, or a rugged truck? Knowing your lifestyle helps narrow down your choices.
- Explore Certified Pre-Owned (CPO) Options
CPO cars combine affordability with peace of mind. They are inspected, and reconditioned, and come with warranties that protect you against unexpected issues.
- Always Take a Test Drive
Nothing beats getting behind the wheel to see how a car feels. Test drives help you assess comfort, handling, and visibility before making a decision.
- Use the Trade-In Calculator
Get an instant estimate of your current vehicle’s value. Knowing this helps you negotiate better and plan your finances.
- Ask About Current Deals and Promotions
Einspahr Auto Plaza often runs seasonal specials and financing offers. Always ask to see what discounts or incentives may apply.
- Understand the Warranty Details
Learn what your new or used car warranty covers and how long it lasts. This protects you and gives you peace of mind.
- Get Pre-Approved for Financing
Applying for loan pre-approval online saves time at the dealership and gives you a clearer budget.
- Consider the Dealership’s Service Options
Choosing a dealer with a reputable service center makes future maintenance easier and more trustworthy.
- Don’t Be Afraid to Ask Questions
The sales team at Einspahr Auto Plaza is there to help. Ask everything you want to know—no question is too small.
5 Similar Dealerships Nearby
If you are shopping around, here are five nearby auto dealerships worth checking out:
- Brookings Auto Mall
- Website: brookingsautomall.com
- Address: 2323 6th St, Brookings, SD 57006
- Google Rating: 4.4 stars (⭐️⭐️⭐️⭐️)
- A trusted local dealer offering Chevrolet, Buick, and GMC. Known for fair deals and friendly service.
- Lamb Chevrolet
- Website: lambchevrolet.com
- Address: 523 Main Ave S, Brookings, SD 57006
- Google Rating: 4.6 stars (⭐️⭐️⭐️⭐️)
- Family-run with excellent customer reviews. Offers both sales and service for Chevy fans.
- Luxury Auto Mall of Sioux Falls
- Website: luxuryautomallofsf.com
- Address: 4410 W 12th St, Sioux Falls, SD 57106
- Google Rating: 4.5 stars (⭐️⭐️⭐️⭐️)
- High-end dealership with Mercedes, Lexus, and Audi. Premium service and showroom.
- Vern Eide Ford
- Website: verneideford.com
- Address: 2300 N Main Ave, Sioux Center, IA 51250
- Google Rating: 4.6 stars (⭐️⭐️⭐️⭐️)
- Ford-focused dealer with strong ratings. Customers like the helpful staff and fair pricing.
- Billion Auto – Sioux Falls Ford
- Website: billionauto.com
- Address: 3400 W 41st St, Sioux Falls, SD 57106
- Google Rating: 4.3 stars (⭐️⭐️⭐️⭐️)
- Big selection and multiple locations. Offers many makes with a focus on volume pricing.
What Locals Say About Einspahr Auto Plaza
Overall Rating: 4.5 out of 5 (⭐️⭐️⭐️⭐️⭐️) Based on 350 reviews. Google Reviews
Reviews from Google and Cars.com highlight what customers love:
- Friendly staff who do not pressure buyers
- Clean, professional facilities
- Easy online tools for shopping and scheduling
- Quick service turnaround
- Long-term customer relationships
People return to Einspahr because they feel valued and respected. That is the kind of service you remember.
Visit or Shop Online Today
Whether you are shopping for a car, booking a repair, or looking for auto parts, Einspahr Auto Plaza has you covered. Their website makes it easy to start your journey.
Explore inventory, apply for financing, or book a service visit anytime. Just head to Einspahr.
Or, visit the dealership in person at:
2020 8th Street South, Brookings, SD 57006
FAQs
Q: Do they sell electric or hybrid vehicles?
Yes, check the online inventory for current availability.
Q: Can I apply for financing online?
Absolutely. Use the secure finance form to get started.
Q: What types of services do they offer?
Everything from oil changes to full engine repair.
Q: Are trade-ins accepted?
Yes, you can use the online estimator or bring your car in.
Q: Do they offer parts for older vehicles?
Yes, the Parts Center can help you find OEM and specialty parts.
Experience the difference at Einspahr Auto Plaza. A place where honesty, quality, and local pride come together to serve you better.
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