Looking to remove unwanted hair in a clean, professional, and confidence-boosting way? European Wax Center (EWC) might just be the perfect choice for you.
Whether you’re a first-time guest or a returning customer, this complete guide will help you understand everything about the new services of EWC, from services and pricing to booking, discounts, and more.
Introduction: Why European Wax Center?
European Wax Center is one of the most recognized body waxing chains in the United States, offering professional hair removal services in a clean, comfortable, and friendly environment.
Founded in 2004, it now operates over 900 locations nationwide, specializing in body, face, and bikini waxing using its exclusive Comfort Wax®.
🔍 What Makes European.wax Center Unique?
- ✅ Consistent nationwide service
- ✅ Comfort Wax® for a less painful experience
- ✅ Strict hygiene standards
- ✅ Free first-time guest wax
- ✅ Men’s waxing services are available
- ✅ Multiple membership & wax pass options
Is European Wax Center Offering New Services in 2025
🔔 Yes, European Wax Center (EWC) now offers laser hair removal as a new service, in addition to their core waxing treatments. This expands their options for long-term hair removal solutions. Availability may vary by location.
EWC isn’t standing still — here are some of the latest service offerings and updates they’ve introduced in 2025 based on company announcements and guest feedback:
| New Service / Update | Description |
| Waxing with Enhanced Comfort Wax® Formula | A reformulated version of Comfort Wax® designed to better accommodate ultra-sensitive skin. Users report less irritation, especially in delicate or frequently waxed areas. |
| Extended Spa-Like Amenities | Some locations have started offering complimentary pre-wax aromatherapy and enhanced post-wax cooling treatments (e.g., cool LED pads or calming botanical sprays). |
| Expanded Male Waxing Options | New “Men’s Specialty” packages including full back+shoulders+chest combos with special aftercare lotions for male skin. |
| Subscription “Wax Pass+” Tiers | Alongside existing Wax Pass® plans, EWC has added “Wax Pass+” in select markets — a premium tier with priority booking, extra discounts on skincare products, and occasional bonus services (e.g., free brow touch-up between major services). |
| Virtual Consultations & Skin Sensitivity QR Assessments | Guests can now fill out sensitivity/profile assessments online or via app before visiting, so estheticians are prepped and personalized care is improved. |
Note: These updates are based on announcements from official European Wax Center communications and user reports collected from multiple U.S. markets. Availability may vary by location. Always check your local EWC for confirmation.
What Services Does European Wax Center Offer?
At EWC, services are categorized for women, men, and students. They offer full-body waxing, targeted areas, and custom packages.
For Women:
- Bikini Line or Brazilian Wax
- Eyebrows & Facial Waxing (chin, nose, sideburns, lip)
- Underarms
- Full Legs or Half Legs
- Full Arms or Half Arms
- Back and Stomach Waxing
For Men:
- Back & Shoulders
- Chest & Stomach
- Brows, Nose, Ears
- Arms and Legs
- Optional Male Brazilian (select locations)
💡 Tip: Ask your local EWC if they offer men’s Brazilian waxing services — not all locations do, but many are expanding!
European Wax Center Prices (National Averages for 2025)
Prices vary slightly based on location, but here’s a general overview of what you can expect:
| Service | Average Price |
| Bikini Line | $30 – $38 |
| Brazilian | $55 – $70 |
| Eyebrows | $22 – $28 |
| Full Legs | $65 – $85 |
| Underarms | $20 – $25 |
| Full Arms | $45 – $55 |
| Full Back (Men) | $60 – $70 |
| Nose Wax | $15 – $18 |
🧾 Note: Prices may vary slightly based on your city. Search:
“European Wax Center prices near me” or use their official store locator.
How to Book at European.wax Center
Booking your wax appointment is super easy and can be done in a few ways:
✅ Online Booking:
- Visit: https://www.waxcenter.com
- Enter your zip code to find nearby locations
- Select your service, staff member, and time
📱 Mobile App:
- Available on iOS and Android
- Log in, choose a location, and book on the go
📞 Phone:
- You can also call your local EWC directly to book over the phone
💡 Tip: Booking during weekdays (before 3 PM) usually gets you faster service and less waiting time.
First-Time Guest Offers and Promotions
New guests can enjoy a complimentary wax on their first visit. No purchase required.
🎁 Women can choose one free:
- Bikini Line
- Underarm
- Eyebrow Wax
🎁 Men can choose one free:
- Eyebrow
- Ear
- Nose Wax
✅ 100% free — just book online as a new guest, and bring a valid ID.
💬 “Is European Waxing Center really free for first-time guests?”
👉 Yes, but only select services and only once per customer.
You can also find:
- Seasonal coupons
- Student discounts at participating locations
- Referral codes to give and get free waxing services
European Waxing Center for Men: What You Should Know
Yes, EWC welcomes men and provides tailored services for them.
Popular Waxing Services for Men:
- Chest & stomach
- Back & shoulders
- Brows, ears & nose
- Full body waxing
Comfort Wax® is specially designed to grip hair, not skin — making it much more tolerable for sensitive areas.
💡 Pro tip: Men often book Brazilian waxes, too! Ask for details when you book.
Wax Pass & Membership Options
If you plan to visit regularly, EWC offers pre-paid Wax Passes and Unlimited Passes to help you save.
💼 Types of Passes:
- Prepaid Wax Pass
- Buy 6 or 9 services and get 1 free
- Services never expire
- Unlimited Wax Pass
- Pay monthly, wax as often as needed for one area
- Great for brows or Brazilian
- Student Wax Pass
- Available at select locations
- Discounted prepaid packages for enrolled students
| Service | Buy 9, Get 1 Free Price |
| Eyebrows | $220 |
| Brazilian Wax | $630 |
| Underarms | $180 |
You can manage your Wax Pass through your account online or in the app.
💡 What to Expect During Your First Visit
🧖 Before You Go:
- Hair should be at least ¼ inch long
- Avoid shaving for at least 5–7 days prior
- Exfoliate lightly the day before
- Avoid caffeine before your appointment
✨ During the Appointment:
- The waxer will explain the process
- You’ll be guided through breathwork
- Wax is applied in small sections and removed quickly
- The process is typically 15–30 minutes
🧴 Aftercare Tips:
- No hot showers or workouts for 24 hours
- Use after-wax care products (available at EWC)
- Avoid sun exposure and tanning for 2 days
European Wax Center Locations Near You
There are over 900+ European Wax Center locations across the U.S.
Use their official store locator:
👉 https://www.waxcenter.com/locations
Locations on Map:
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Search Examples:
- European Wax Center NYC
- European Wax Center near me
- European Waxing Center Los Angeles
- European Wax Center Chicago
- European Waxing Center hours today
Each listing will show:
- Address & directions
- Business hours
- Available services
- Wax pass eligibility
- Phone number
🕒 Typical Hours:
- Mon–Fri: 9 AM – 8 PM
- Sat: 9 AM – 6 PM
- Sun: Closed (may vary)
Tip: Google “European Wax Center hours today” for real-time updates.
European Wax Center vs. Other Waxing Salons
| Feature | EWC | Others |
| Cleanliness | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Exclusive Comfort Wax® | ✅ | ❌ |
| Consistent Service Nationwide | ✅ | ❌ |
| Wax Pass Options | ✅ | Sometimes |
| Men’s Services | ✅ | Varies |
| Free First Wax | ✅ | ❌ |
If you’re looking for predictability, quality, and hygiene, EWC outperforms many local waxing salons and nail spa waxing services.
European Wax Center Reviews
Overall Rating: ⭐⭐⭐⭐☆ (4.2/5.0) Based on 34 Verified Reviews. Read more Reviews on Yelp.
FAQs About European Wax Center Services
Q1: How much is a full-body wax at European Waxing Center?
A full body wax (arms, legs, underarms, bikini) can cost between $170–$220, depending on your location.
Q2: What’s the difference between a Bikini and a Brazilian wax at EWC?
- Bikini Line: Removes hair outside the panty line
- Brazilian Wax European Wax Center: Removes all hair from front to back (optional customization)
Q3: Is EWC safe for sensitive skin?
Yes! EWC uses Comfort Wax, designed for minimal irritation, and trained specialists follow strict hygiene.
Q4: Can I walk in, or is an appointment needed?
Walk-ins are accepted, but appointments are recommended, especially during weekends or evenings.
Q5: Can I use my Wax Pass at any location?
Yes, Wax Passes are nationwide and can be used at any participating EWC center.
Q6: Can I get a Brazilian wax on my first visit?
Yes! Just ensure your hair is at least ¼ inch long, and you’ll be good to go.
Q7: Is it painful?
EWC uses Comfort Wax®, which is designed to be less painful than traditional wax. Technicians also help guide your breathing for comfort.
Q8: What services does EWC offer?
EWC offers facial waxing, bikini waxing, body waxing, underarm waxing, and specialty areas like nose and ear waxing. Services are available for both women and men.
Q9: How much does waxing cost at EWC?
Costs vary, but most services range from $20–$78. Wax Passes and memberships can help reduce per-session pricing significantly.
Final Thoughts: Should You Choose EWC?
If you’re looking for a safe, clean, and reliable waxing experience, European Wax Center is an excellent choice for both men and women.
With:
- Trained professionals
- Clean facilities
- Flexible booking
- Transparent pricing
- Excellent first-time offers
- Nationwide accessibility
…EWC continues to be one of the most trusted names in personal grooming across the U.S.
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